Digital Marketing Boot Camp Curriculum

Marketers are increasingly at the intersection of marketing and technology, harnessing Google ads and Google analytics, technical SEO, and CRMs to conduct business.

For that reason, the curriculum at UofT SCS Digital Marketing Boot Camp provides learners with a range of foundational technical skills needed in the field. Complete real-world problems using a host of popular tools and methods, and learn marketing specializations and best practices. By the program’s end, you will have a strong professional portfolio showcasing your work.

Part-Time Digital Marketing

Learning Module: Introduction to Digital Marketing


All great digital marketing strategies start with an understanding of the fundamentals. That’s why we start you with a crash course in the essentials, including how digital marketing channels can work together to meet business goals.

What You Will Learn:

  • Brand Building
  • Brand Strategy
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research
  • Content Strategy

Learning Module: Optimizing Campaigns and Websites


Websites are the backbone of an online presence, supporting all digital marketing efforts. Learn how to design, manage, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

What You Will Learn:

  • WordPress
  • Content Optimization
  • Search Engine Optimization
  • Link Building and Backlinks
  • Domain Authority
  • Conversion Tracking

Learning Module: Digital Advertising and Automation


Multichannel campaigns maximize opportunities for brands to engage with customers. Get hands-on experience using industry platforms to develop, launch, and optimize campaigns on the channels consumers are increasingly spending their time on.

What You Will Learn:

  • Paid Content Strategy
  • Paid Search Advertising
  • Display Advertising
  • Paid Social Media Advertising
  • Remarketing
  • Measurement and Optimization
  • Customer Relationship Management
  • Email Automation

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