Become a Digital
Marketing Professional

UofT SCS Digital Marketing Boot Camp | Learn to Drive Impactful Marketing in 18 Weeks

  • Global Network: Gain access to a network of 250+ employers looking to hire.
  • Student Success: Stay on track with personalized academic support.
  • Career Support: Access free professional resources throughout your career.
  • Respected Credentials: Earn a Certificate of Completion from a recognized university.

Get Program Info

Answer a few quick questions about yourself. It only takes a minute.

Step 1 of 4


Next Start

August 12

Time to

18 weeks, Part-time

Live Online

9 hours per week

Female working on a laptop

Marketing Is Always Evolving. Evolve With It.

The digital marketing world changes constantly. With UofT SCS Digital Marketing Boot Camp, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.

Demand for skilled digital marketers in Canada has dramatically increased over the last several years. According to a 2021 KPMG survey, 80% of Canadian businesses say the acceleration of technology and automation has changed the way they work, in turn fueling demand for digital marketing professionals

1Digital Marketing Institute

The Support You Need to Transform Your Career

We’re committed to equipping you with the skills you need to make an impact, while also providing you with unparalleled support and resources before, during, and after your boot camp.

  • Stay on track with a dedicated learner success advisor.
  • edX Xpert support available for learners 24/7, 365 days a year.
  • Connect with engaged instructors, teaching assistants, and peers for academic support.
  • Additional academic services may be available in select boot camps.
Students looking at a laptop
Female at laptop

Further Your Career

Our Career Engagement Network will help you apply the tools and knowledge you have learned to advance your career. We will help you optimize your resume and LinkedIn profile, prepare for interviews, and build a portfolio of relevant, real-world projects. You’ll also have access to free career resources throughout your professional life.

Top Employers Hire Our Boot Camp Learners

Our boot camp learners go on to work for some of the world’s top companies, including over 62% of the Fortune 100.

Innovative Curriculum. In-Demand Skills.

In 18 weeks, UofT SCS Digital Marketing Boot Camp will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building, and display and pay-per-click advertising.

The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.

Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.

What you will learn:

  • Value Propositions
  • Marketing Objectives & KPIs
  • Marketing Plans
  • Marketing Research
  • Customer Journeys
  • Audience Segmentation
  • Marketing Funnels

Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses.

What you will learn:

  • Digital Marketing Channels
  • Content Strategy
  • Data Strategies
  • Organic Social Media
  • Digital Marketing for Different Business Models

Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

What you will learn:

  • Website Creation
  • Link Building and Backlinks
  • Content Optimization
  • Conversion Tracking
  • Search Engine Optimization
  • Website Analytics

Get hands-on experience using industry platforms to develop, launch, and optimize campaigns.

What you will learn:

  • Paid Search
  • Display Advertising
  • Customer Relationship Management
  • Social Media Advertising
  • Retargeting
  • Marketing Automation
  • Measurement and Optimization

Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.

What you will learn:

  • How to curate and optimize coursework for your portfolio
  • How to brand yourself for your career search or promotions
  • How to design a web-based portfolio
  • How to develop a promotional plan

Now You’re Ready

By the time you’ve completed the boot camp, you will have mastered in-demand skills, built an impressive portfolio of projects using real-world tools, and earned a valuable Certificate of Completion from UofT SCS.

Learn on Your Schedule

This is a part-time, online program designed to accommodate professionals of all career stages, whether they’re looking to start or advance in a career, change direction, or take charge of marketing for their own small business.

Time to complete18 weeks
Live classes9 hrs/week
Homework & projects 20+ hrs/week
Class time3 weekday evenings

Invest in Your Career With the
Right Financial Options

Pay in Full Discount

Pay in full at the time of enrollment and receive CAD$1,000 off your total fee.

Alumni Scholarship

Alumni are eligible for a CAD$550 benefit.

Interest-Free Payment Plan

Pay an initial deposit and split the rest of your tuition into monthly installments over the length of the program with no interest.

edX Boot Camps does not receive any commissions or payments for referrals or successful loan applications. The lender’s loan approval criteria will apply and you should consider the terms and conditions of any loan carefully. We are not credit advisors. We make no representations about whether you will be given a loan or whether a loan will be suitable for you. We are not responsible for representations made to you by any credit provider.

What Boot Camp Learners Are Saying

  • “I wanted a change in career and I have found a new job. I am very happy. My Career Coach was a huge help, and I would recommend this program specifically for the career coaching aspect.” Griffin C.

  • “It was really helpful to give me advice and strategies on making a good resume on LinkedIn and making my presence good online.” Leah L.

  • “I would not be on the career path I am now had I not taken the course… The project-oriented nature of the class resulted in valuable deliverables which made my resume all the more competitive.” Emily R

A Powerful Educational Partnership

About University of Toronto School of Continuing Studies

This program is offered through University of Toronto School of Continuing Studies in partnership with edX.

About edX

edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.

The Next Digital Marketing Boot Camp Starts August 12. Reserve Your Spot Today!

It only takes a minute to request information and be put in touch with a member of the admissions team who can answer questions and get your application started.