Become a Digital
Marketing Professional

UofT SCS Digital Marketing Boot Camp |
Learn to Drive Impactful Marketing in 18 Weeks

  • Global Network: Gain access to a network of 250+ employers looking to hire.
  • In-Demand Certification: Receive a complimentary Meta Certification exam voucher.
  • Career Support: Access free professional resources throughout your career.
  • Respected Credentials: Earn a Certificate of Completion from a recognized university.

Get a Program Guide

Answer a few quick questions about yourself. It only takes a minute.

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Next Start Date:

November 14

Time to
Complete:

18 weeks, Part-time

Live Online
Classes:

9 hours per week
Student at laptop
Marketing Is Always
Evolving. Evolve With It.

The digital marketing world changes constantly. With UofT SCS Digital Marketing Boot Camp, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.

Demand for skilled digital marketers in Canada has dramatically increased over the last several years. According to a 2021 KPMG survey, 80% of Canadian businesses say the acceleration of technology and automation has changed the way they work, in turn fueling demand for digital marketing professionals

1Digital Marketing Institute

Meta Certification

We’ve partnered with Meta to provide those who complete our boot camp with a complimentary Meta Certification exam voucher. Earning your Meta Certification demonstrates advanced-level proficiency in various aspects of Meta’s suite of tools and gives you a competitive advantage in the job market. You will choose the certification that best aligns with your interests and career goals from the following list:

  • Digital Marketing Associate
  • Marketing Science Professional
  • Creative Strategy Professional
  • Media Planning Professional
  • Media Buying Professional
Student at laptop
The Support You Need to Transform Your Career

We’re committed to equipping you with the skills you need to make an impact, while also providing you with unparalleled support and resources before, during, and after your boot camp.

  • Work with an admissions officer who will prepare you for your boot camp.
  • Access a 1-on-1 tutor if you get stuck.
  • Connect with a powerful network of engaged instructors, assistant instructors, peers, and former learners.
Student at laptop
Further Your Career
Our Career Engagement Network will help you apply the tools and knowledge you have learned to advance your career. We will help you optimize your resume and LinkedIn profile, prepare for interviews, and build a portfolio of relevant, real-world projects. You’ll also have access to free career resources throughout your professional life.
Top Employers Hire Our Boot Camp Learners
Our boot camp learners go on to work for some of the world’s top companies, including over 62% of the Fortune 100.
Innovative Curriculum. In-Demand Skills.

In 18 weeks, UofT SCS Digital Marketing Boot Camp will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building, and display and pay-per-click advertising.

The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.

Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.

  • What you will learn:
  • Brand building
  • Brand strategy
  • Campaign objectives
  • Lead generation
  • Conversion funnels
  • Competitive research

Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses.

  • What you will learn:
  • Data strategies
  • Customer journeys
  • Digital funnels
  • Content strategy
  • Organic social media
  • Digital marketing for different business models

Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

  • What you will learn:
  • WordPress
  • Content optimization
  • Search engine optimization
  • Link building and backlinks
  • Domain authority
  • Conversion tracking

Get hands-on experience using industry platforms to develop, launch, and optimize campaigns.

  • What you will learn:
  • Paid content strategy
  • Paid search advertising
  • Paid social media advertising
  • Remarketing
  • Measurement and optimization
  • Customer relationship management

Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.

  • What you will learn:
  • How to develop a promotional plan
  • How to design a WordPress portfolio
  • How to curate and optimize coursework for your portfolio
  • How to brand yourself for your career search
Now You’re Ready
By the time you’ve completed the boot camp, you will have mastered in-demand skills, built an impressive portfolio of projects using real-world tools, and earned a valuable Certificate of Completion from UofT SCS.
Learn on Your Schedule
This is a part-time, online program designed to accommodate professionals of all career stages, whether they’re looking to start or advance in a career, change direction, or take charge of marketing for their own small business.
Time to complete 18 weeks
Live classes 9 hrs/week
Homework & projects 20+ hrs/week
Class time 3 weekday evenings
Invest in Your Career With the Right Financial Options
Early Registration
Enroll by the early registration deadline and get CAD$1,000 off your tuition cost when paid in full.
Alumni Scholarship
Alumni are eligible for a CAD$550 benefit.
Interest-Free Payment Plan
Pay an initial deposit and split the rest of your tuition into monthly installments over the length of the program with no interest.

Trilogy Education Services, LLC does not receive any commissions or payments for referrals or successful loan applications. The lender’s loan approval criteria will apply and you should consider the terms and conditions of any loan carefully. We are not credit advisors. We make no representations about whether you will be given a loan or whether a loan will be suitable for you. We are not responsible for representations made to you by any credit provider.

What Boot Camp Learners Are Saying:
  • “I wanted a change in career and I have found a new job. I am very happy. My Career Coach was a huge help, and I would recommend this program specifically for the career coaching aspect.” Griffin C.
  • “It was really helpful to give me advice and strategies on making a good resume on LinkedIn and making my presence good online.” Leah L.
  • “I would not be on the career path I am now had I not taken the course… The project-oriented nature of the class resulted in valuable deliverables which made my resume all the more competitive.” Emily R.
A Powerful Educational Partnership

About University of Toronto School of Continuing Studies


Founded in 1827, the University of Toronto (UofT) has evolved into Canada’s leading institution of learning, discovery, and knowledge creation. Today, it is one of the world’s top research-intensive universities, driven to invent and innovate.


The University of Toronto School of Continuing Studies (UofT SCS) supports adult learners with expertly designed, non-degree courses delivered in-class and online, by expert instructors who are recognized leaders in their fields. As an integral part of the university, SCS is energized by UofT’s intellectual vitality and high standards for teaching and learning.


Our global reputation as an innovator in continuing education is grounded in our commitment to putting learners first in everything we do. By understanding our learners’ goals and aspirations, their personal challenges and unique points of view, we create programs that are responsive to their goals and learning needs.


This program is offered through University of Toronto School of Continuing Studies in partnership with Trilogy Education Services, a 2U, Inc. brand.


About Trilogy Education Services


Trilogy Education is a workforce accelerator that empowers the world’s leading universities to prepare professionals for high-growth careers in the digital economy. Thousands of people around the globe have completed from Trilogy-powered programs, and more than 2,000 companies — including 50% of the Fortune 100 — employ them.

The Next Digital Marketing Boot Camp Starts November 14. Reserve Your Spot Today!
It only takes a minute to request information and receive a full curriculum overview. You will also be put in touch with an admissions officer who can answer questions and get your application started.