Next Start
Date:
February 24
Time to
Complete:
18 weeks, Part-time
Live Online
Classes:
9 hours per week
The digital marketing world changes constantly. With UofT SCS Digital Marketing Boot Camp, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.
Demand for skilled digital marketers in Canada has dramatically increased over the last several years. According to a 2021 KPMG survey, 80% of Canadian businesses say the acceleration of technology and automation has changed the way they work, in turn fueling demand for digital marketing professionals.¹
We’re committed to equipping you with the skills you need to make an impact, while also providing you with unparalleled support and resources before, during, and after your boot camp.
Our Career Engagement Network will help you apply the tools and knowledge you have learned to advance your career. We will help you optimize your resume and LinkedIn profile, prepare for interviews, and build a portfolio of relevant, real-world projects. You’ll also have access to free career resources throughout your professional life.
Our boot camp learners go on to work for some of the world’s top companies, including over 62% of the Fortune 100.
In 18 weeks, UofT SCS Digital Marketing Boot Camp will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building, and display and pay-per-click advertising.
The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.
Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.
What you will learn:
Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses.
What you will learn:
Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.
What you will learn:
Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.
What you will learn:
By the time you’ve completed the boot camp, you will have mastered in-demand skills, built an impressive portfolio of projects using real-world tools, and earned a valuable Certificate of Completion from UofT SCS.
This is a part-time, online program designed to accommodate professionals of all career stages, whether they’re looking to start or advance in a career, change direction, or take charge of marketing for their own small business.
| Time to complete | 18 weeks |
| Live classes | 9 hrs/week |
| Homework & projects | 20+ hrs/week |
| Class time | 3 weekday evenings |
edX Boot Camps does not receive any commissions or payments for referrals or successful loan applications. The lender’s loan approval criteria will apply and you should consider the terms and conditions of any loan carefully. We are not credit advisors. We make no representations about whether you will be given a loan or whether a loan will be suitable for you. We are not responsible for representations made to you by any credit provider.
Founded in 1827, the University of Toronto (UofT) has evolved into Canada’s leading institution of learning, discovery, and knowledge creation. Today, it is one of the world’s top research-intensive universities, driven to invent and innovate.
The University of Toronto School of Continuing Studies (UofT SCS) supports adult learners with expertly designed, non-degree courses delivered in-class and online, by expert instructors who are recognized leaders in their fields. As an integral part of the university, SCS is energized by UofT’s intellectual vitality and high standards for teaching and learning.
Our global reputation as an innovator in continuing education is grounded in our commitment to putting learners first in everything we do. By understanding our learners’ goals and aspirations, their personal challenges and unique points of view, we create programs that are responsive to their goals and learning needs.
This program is offered through University of Toronto School of Continuing Studies in partnership with edX.
edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.
It only takes a minute to request information and be put in touch with a member of the admissions team who can answer questions and get your application started.